China Workshop: How to set up a cross-border shop in WeChat 4.6.

China Workshop: How to set up a cross-border shop in WeChat 4.6.

Business Finland's Food from Finland and Lifestyle Finland together with EU SME Centre are pleased to invite Finnish companies to attend a half-day China workshop on how to set up a cross-border shop in WeChat.

On 4th June 2018, 8:30– 14:00 hrs,
Venue address: Auditorium, Itämerenkatu 11-13, 00180 Helsinki, Finland

Selling directly to Chinese consumers is very high on the wish list of the EU SMEs. This has been hindered by the harsh reality of finding a competent importer or distributor, or the high costs of setting up a subsidiary in China. Certain alternatives, such as listing the products in well-known Chinese e-commerce platforms, reveal as too expensive or cumbersome for the small and medium European enterprises.

Join the workshop to find out how to reach directly to the Chinese consumers. After attending this training, you will grasp the process of setting up a cross-border shop on WeChat, its cost, the return on investment, and how to operate it.

Registration by 28.5. HERE


8:30-9:00 Registration & Coffee

9:00-09:30 Background
•    Cross-Border is Booming
•    WeChat’s Unparalleled Success in China
•    Pilot Free -Trade Zones
•    Consumption as the Lever to Lift China’s Economy
•    Reaction to the Negative Effects of Inefficient General Trade
•    Making China Inspection and Quarantine (CIQ)Part of the Solution
•    A More Discerning Middle Class

9:30-10:00 The Supply Chain
•    The Upstream Flow of Goods to the Chinese Consumer
•    The downstream Flow of Payments to the EU Shop Owner
•    Returns

10.00-10:30 The Building Blocks
•    The WeChat Account
•    The WeChat Shop
•    Consumer Payment Options
•    Warehouse and Logistics Operator at the FTZ
•    Foreign Gateway to China’s Payment Providers

10.30-10:45 Coffee Break

10:45-11:30 The Procedure
•    The Cross-Border Authorized List
•    Trademark Registration
•    Selecting a Pilot Free Trade Zone
•    Select a Logistics Operator
•    Registering the Product at China Inspection and Quarantine
•    Open a WeChat Official Account
•    Set up the WeChat Store
•    Integrating a Payment Method with the WeChat Store
•    Open a Bank Account in China
•    Selecting a Payment Gateway

11:30-12:15 Lunch Break

12:15-12:45 The Pros and Cons of a CBEC Shop in WeChat for EU SMEs
•    The Missing Piece: Digital Marketing

12:45-13:15 Real Case in Action
•    Baby Care Category – SME from Ireland

13:15-13.45 WeChat Shop Solution
•    Costs
•    Return on Investment
•    Q&A